Botlek-Rotterdam, NL

Location Details:  Hybrid/ Remote within Central Europe

Title:  Manager, Strategic Marketing, Growth Accelerator, New Markets (all genders)

We are now looking for an experienced Manager, Strategic Marketing, Growth Accelerator (all genders) with focus on New Markets including water treatment, textiles and nonwovens.


Kemira is a global leader in sustainable chemistry for water intensive industries. For more than 100 years, our chemistry has advanced human progress and quality of life. Kemira’s solutions help our customers in the pulp and paper, water, and energy industries clean water, save energy and use natural resources responsibly, while improving their productivity and enabling more sustainable business. We call it chemistry with a purpose, better every day. 


The main purpose of this role is to support Kemira becoming the leading provider of sustainable chemical solutions by providing strategic marketing insights and solutions. In this specific role you will drive Kemira's global strategic marketing activities to accelerate commercialization of new and unique renewable and/or biobased materials into new and adjacent markets including water treatment, textiles and nonwovens. Furthermore, you will provide insights and market intelligence on how to create new business opportunities in new and adjacent markets within Kemira's Growth Accelerator unit. In this position you will directly report to the Director, Strategic Marketing, Growth Accelerator. This position can be located in one of our main locations in Europe 


Your responsibilities will include: 


Market & Technology Intelligence 

  • Carry out relevant analyses for markets, competition, landscapes and technologies to provide insights and data for commercialization of new technoloiges and related marketing strategy  
  • Jointly lead strategic marketing planning and execution to identify and create business opportunities, provide recommendations and implement key strategic marketing initiatives to support the business growth within the GA scope

Value Proposition Development and Commercialization Support 

  • Develop and implement marketing strategy and value proposition validation for key programs and projects alongside Business Creation teams 
  • Co-create business cases in collaboration with sales, applications and product management. 
  • Liaise with partners and customers across the value chain to understand current and future needs and develop plans, cost estimates, and schedules for integrating these needs into existing activities  

Ecosystem Immersion 

  • Influence the target markes and create customer demand by: Planning, overseeing and managing stakeholder relations and strategy, with specific focus on brandowners, high-profile lead customers and key opinion leaders 
  • Co-lead advocacy planning and activities for relevant GA focus areas 
  • Liaise and collaborate with business Segment Marketing and Communications and Group Communications team 


What we offer:  

  • Interesting and challenging role in a global organization
  • Opportunity to influence Kemira’s strategy and business decisions 
  • Strong exposure and visibility to senior management of Kemira
  • Work in a diverse and driven team 
  • Great opportunity for professional growth 
  • Opportunity to work from home and the office
  • Various additional benefits depending on country location


What you will need: 

  • Bachelors degree or above, major in materials science, chemistry, engineering or other relevant technical field with MBA, or Masters in Marketing is preferred 
  • At least 5-10 years working experience in the chemicals/materials industry in a strategy and/or marketing capacity, preferably experience with multiple end markets. Understanding of B2C marketing is considered an advantage. Consulting experience a plus 
  • Seasoned professional knowledge in marketing and/or business development and broad business knowledge of renewable and/or biobased materials 
  • Experienced in conducting market and technology assessments and strategic marketing plans in addition to developing and proving value proposition hypotheses 
  • Proven successful track record in expanding existing partnerships and creating new opportunities in new markets, and being involved in innovation and commercialization of new products 
  • Experience in sustainability topics a plus
  • Strong strategic thinking skills  
  • Excellent communication skills, emotional intelligence and an ability to work across organizational boundaries combined with the ability to inspire and motivate people 
  • Understanding of the target markets, including market dynamics, technical requirements, customer needs, value creation and market trends 
  • Strong analytical capabilities and ability to provide strategic solutions  
  • Excellent MS Excel and PowerPoint abilities 
  • Fluency in English and strong written and verbal communication skills 
  • Ability to travel 10-20% of time, including within and outside Europe 


Find the right mix of experiences and opportunities at Kemira

For more information, please contact Palak Pasad (Director, Strategic Marketing, Growth Accelerator) by email palak.pasad@kemira.com.

Please apply with your CV, cover letter and salary expectations not later than April 15, 2023 at kemira.com/careers.


Kemira is an equal opportunity employer.