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Location: 

Helsinki, FI

Location Details:  Helsinki, Finland or Botlek, Netherlands

Title:  Trainee, AI & Generative Engine Optimization, Communications

 

Kemira is a global leader in sustainable chemistry for water intensive industries. For more than 100 years, we advance the power of chemistry, ensuring clean water and enabling a circular future. At Kemira, we foster a collaborative and inclusive work culture where we turn ideas into real-world impact. Learn more about Kemira at www.kemira.com/careers. 

 

We are now looking for a Trainee, AI & Generative Engine Optimization (GEO) to join our Communications & Public Affairs function in January 2027. 

 

Communications & Public Affairs function is an integrated team and strategic business partner that manages company-wide and external communications, media relations, employee engagement, brand, marketing communications, voice of customer, and public affairs – ensuring a unified Kemira story for society, customers, investors, and employees worldwide. 

 

This position can be based in Helsinki, Finland, or Amsterdam area, the Netherlands. It is offered on a fixed-term contract for six months. In this position you will work in the Digital, Brand & Marketing sub team.  

 

In this role you will: 

  • Take an active role enhancing GEO and website visibility:
      • Checking how AI assistants currently describe Kemira, our sustainability work and our water solutions, and track accuracy, citations, and share of voice compared with peers.  
      • Restructure key web pages so AI systems can read and cite them: clear answers, FAQs, structured data (schema), consistent entity information and up-to-date facts. 
      • Set up a simple GEO monitoring dashboard and report results each month.
  • Support the build of AI agents for the Communications team: 
      • Prototype agents for communications workflows, such as media monitoring summaries, marketing campaign messaging, first drafts of news/social posts, Q&A on internal content and stakeholder briefings. 
      • Write down prompts, workflows and guardrails so the team can reuse them. 
      • Run short internal demos and help colleagues get more out of AI tools.  

  • Apply our AI guidelines, GDPR and EU AI Act requirements, and brand and disclosure rules to everything you build.  

 

What you’ll bring to the team: 

  • Experience with WordPress and equivalent content management systems is a plus.  

  • Education in Computer Science, Communications, Marketing, Business or related fields. Being able to show what you have built matters more than which degree you have or are studying. Students and recent graduates who can work full time are encouraged to apply. 

  • Uses AI tools every day and can show examples: agents, automations, custom GPTs, prompt libraries, etc  

  • Experience with low-code or agent tools (e.g. Copilot Studio, Power Automate, n8n, Zapier) or basic Python or JavaScript is a plus. 

  • Strong English language skills (spoken and written). 

  • Inclusive and collaborative working style, supporting Kemira Principles: Focus on Growth, Deliver Value, and Collaborate to Succeed. 

  • Motivation to work in a diverse, international environment. 

 

What you can expect from us: 

  • Real ownership of a project with visible impact on our global brand. 

  • A portfolio of real work you can show future employers. 

  • A chance to work in a diverse, inclusive, and international setting, with opportunities to engage with teams and stakeholders across different regions and cultures. 

  • A company culture based on Kemira Principles: Focus on Growth, Deliver Value, and Collaborate to Succeed. 

  • Flexibility to organize your work between office and remote in a hybrid work culture 

  • If the position is based in Finland, the base salary range for this role is between EUR 2,700 - 3,000 per month. If the position is based in the Netherlands, the base salary range for this role is between 3,000–3,500. Salary ranges may vary depending on location and local market conditions. The actual starting salary will be determined by various factors, including but not limited to relevant work experience, skills and competencies, qualifications, and wider business and organizational needs. 

 

 

Build your career, and something bigger. Join Kemira! 

For more information, please contact Marlijn Griesheimer, Director Digital, Brand & Marketing by email marlijn.griesheimer@kemira.com  

 

Please apply with CV and one of the following no later than 27 October 2026 at kemira.com/careers: 

  1. GEO snapshot (one page): Ask 3–5 AI assistants about Kemira. What do they get right, what do they get wrong, and what is missing? 

  1. Build demo: A short video or link showing an agent or automation you have built 

  1. Quick pitch: 3–5 sentences on how you would make kemira.com easier for AI systems to read and cite 

 

To ensure a smooth recruitment process, we kindly ask candidates to submit their applications via our recruitment system at kemira.com/careers. Applications sent by email cannot be considered. 

 

We are leading the way to sustained fair pay in the workplace. As a Fair Pay Certified company, we are taking action to enable ongoing equal pay for equal work. This certification demonstrates our commitment to using trusted and transparent methodologies to analyze pay equity. We are proud to share this achievement as part of our dedication to a fair and equitable workplace for everyone. 

 

Kemira is a global leader in sustainable chemistry for water-intensive industries. We operate globally and serve a wide range of customers including municipal and industrial water treatment companies and the fiber industry. Our solutions and services help secure clean water for millions of people every day and support our customers in advancing circularity and responsible resource use throughout their value chains. In 2025, Kemira reported annual revenue of EUR 2.8 billion with a global team of 4,911 colleagues. Kemira is listed on the Nasdaq Helsinki. www.kemira.com 
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